In the summer of 2005, the Bush administration confronted a fresh wave of criticism over Guantánamo Bay. The detention center had just been branded “the gulag of our times” by Amnesty International, there were new allegations of abuse from United Nations human rights experts and calls were mounting for its closure. The administration’s communications experts responded swiftly. Early one Friday morning, they put a group of retired military officers on one of the jets normally used by Vice President Dick Cheney and flew them to Cuba for a carefully orchestrated tour of Guantánamo.
To the public, these men are members of a familiar fraternity, presented tens of thousands of times on television and radio as “military analysts” whose long service has equipped them to give authoritative and unfettered judgments about the most pressing issues of the post-Sept. 11 world. Hidden behind that appearance of objectivity, though, is a Pentagon information apparatus that has used those analysts in a campaign to generate favorable news coverage of the administration’s wartime performance, an examination by The New York Times has found.
The effort, which began with the buildup to the Iraq war and continues to this day, has sought to exploit ideological and military allegiances, and also a powerful financial dynamic: Most of the analysts have ties to military contractors vested in the very war policies they are asked to assess on air…
… They have been taken on tours of Iraq and given access to classified intelligence. They have been briefed by officials from the White House, State Department and Justice Department, including Mr. Cheney, Alberto R. Gonzales and Stephen J. Hadley. In turn, members of this group have echoed administration talking points, sometimes even when they suspected the information was false or inflated. Some analysts acknowledge they suppressed doubts because they feared jeopardizing their access. A few expressed regret for participating in what they regarded as an effort to dupe the American public with propaganda dressed as independent military analysis.“It was them saying, ‘We need to stick our hands up your back and move your mouth for you,’ ” Robert S. Bevelacqua, a retired Green Beret and former Fox News analyst, said. Kenneth Allard, a former NBC military analyst who has taught information warfare at the National Defense University, said the campaign amounted to a sophisticated information operation. “This was a coherent, active policy,” he said.
As conditions in Iraq deteriorated, Mr. Allard recalled, he saw a yawning gap between what analysts were told in private briefings and what subsequent inquiries and books later revealed. “Night and day,” Mr. Allard said, “I felt we’d been hosed” …
Though many analysts are paid network consultants, making $500 to $1,000 per appearance, in Pentagon meetings they sometimes spoke as if they were operating behind enemy lines, interviews and transcripts show. Some offered the Pentagon tips on how to outmaneuver the networks, or as one analyst put it to Donald H. Rumsfeld, then the defense secretary, "the Chris Matthewses and the Wolf Blitzers of the world." Some warned of planned stories or sent the Pentagon copies of their correspondence with network news executives. Many – although certainly not all – faithfully echoed talking points intended to counter critics.
"Good work," Thomas G. McInerney, a retired Air Force general, consultant and Fox News analyst, wrote to the Pentagon after receiving fresh talking points in late 2006. "We will use it."
Again and again, records show, the administration has enlisted analysts as a rapid reaction force to rebut what it viewed as critical news coverage, some of it by the networks’ own Pentagon correspondents. For example, when news articles revealed that troops in Iraq were dying because of inadequate body armor, a senior Pentagon official wrote to his colleagues: "I think our analysts – properly armed – can push back in that arena"…
John C. Garrett is a retired Army colonel and unpaid analyst for Fox News TV and radio. He is also a lobbyist at Patton Boggs who helps firms win Pentagon contracts, including in Iraq. In promotional materials, he states that as a military analyst he "is privy to weekly access and briefings with the secretary of defense, chairman of the Joint Chiefs of Staff and other high level policy makers in the administration." One client told investors that Mr. Garrett’s special access and decades of experience helped him "to know in advance – and in detail – how best to meet the needs" of the Defense Department and other agencies…
… in e-mail messages to the Pentagon, Mr. Garrett displayed an eagerness to be supportive with his television and radio commentary. "Please let me know if you have any specific points you want covered or that you would prefer to downplay," he wrote in January 2007, before President Bush went on TV to describe the surge strategy in Iraq…
As absolutely outrageous as these revelations lately have been – Yoo, the Principals Meetings on torture, this obvious infiltration of the Press using our own military – it’s strangely comforting to me. For four or five years, I’ve been drawn into keeping up with the national political scene whether I wanted to or not – feeling like I was being paranoid. What we heard sounded like lies to me. There’s something calming about the exposure of the truth. It was lies, lies stacked one on top of each other, coming from every direction.
[…] And they are using the Pentagon to foment for this war this time. We’ve recently learned that retired soldiers are being used as propoganda puppets for the Administration. Now we are learning that active duty […]