the $tealthy $eduction $ummit…

Posted on Tuesday 3 May 2011

  • Identifying KOLs and their Expertise to Increase Product Education and Awareness
  • Bridging KOL Relationships within a Company to Enhance Team Dynamics
  • Identifying the Changing Landscape of KOLs while Continuing to Improve the Sponsoring Company’s Overall Reputation
  • Providing Insight, Suggestions, and Strategies to further Engage and Collaborate with KOLs Using Digital Tools and Online Communities
What can these things even mean? The only thing I can make out of these topics is something like "how can we keep this scam going now people are on to us?"

And these? "How can we keep this scam going now people are on to us and get around the rules and stay out of the courtroom?" It’s hard for me to imagine that such a conference is actually being put on. It feels like it’s on the same level as a conference on laundering drug money, or maybe a C.I.A. Symposium on managing "assets" [AKA snitches], or an al Qaeda seminar on recruiting suicide bombers.

I think it’s fair to say that a physician who gets paid, no matter how indirectly, to recommend a pharmaceutical product is, by definition, engaging in unethical medical behavior. That seems self evident to me. So this second graphic appears to be aiming to find ways to fall through the cracks in regulations designed to stop doctors from functioning as detail men.

What am I missing?