the shadow…

Posted on Saturday 13 September 2008

Activists at a conservative political forum snapped up boxes of waffle mix depicting Democratic presidential candidate Barack Obama as a racial stereotype on its front and wearing Arab-like headdress on its top flap.

Values Voter Summit organizers cut off sales of Obama Waffles boxes on Saturday, saying they had not realized the boxes displayed ”offensive material.” The summit and the exhibit hall where the boxes were sold had been open since Thursday afternoon.

The box was meant as political satire, said Mark Whitlock and Bob DeMoss, two writers from Franklin, Tenn., who created the mix. They sold it for $10 a box from a rented booth at the summit sponsored by the lobbying arm of the Family Research Council…

While Obama Waffles takes aim at Obama’s politics by poking fun at his public remarks and positions on issues, it also plays off the old image of the pancake-mix icon Aunt Jemima, which has been widely criticized as a demeaning stereotype. Obama is portrayed with popping eyes and big, thick lips as he stares at a plate of waffles and smiles broadly.

Placing Obama in Arab-like headdress recalls the false rumor that he is a follower of Islam, though he is actually a Christian. On the back of the box, Obama is depicted in stereotypical Mexican dress, including a sombrero, above a recipe for ”Open Border Fiesta Waffles” that says it can serve ”4 or more illegal aliens.” The recipe includes a tip: ”While waiting for these zesty treats to invade your home, why not learn a foreign language?”

The novelty item also takes shots at 2004 Democratic nominee John Kerry, Obama’s wife, Michelle, and Obama’s former pastor, the Rev. Jeremiah Wright.

The Obama campaign declined to comment…
I’m trying to ignore all the "dirty tricks" including the Lies of Sarah Palin saga. It’s just all too childish. But this one got to me. At the Values Voters Summit of all places, they’re selling waffle mix with Barak Obama portrayed as Aunt Jemima [also including pictures of him as a Moslem and slurs towards his wife, his former Pastor, and Mexican Immigrants]. That’s about as subtle as Palin’s comment when Obama beat Hillary Clinton, "So Sambo beat the Bitch." There’s little question about what Values these Voters hold dear.

… She is the reverse of Barack Obama, in essence his shadow, deriding his idealism and exhorting people to obey their worst impulses . In psychological terms the shadow is that part of the psyche that hides out of sight, countering our aspirations, virtue, and vision with qualities we are ashamed to face: anger, fear, revenge, violence, selfishness, and suspicion of "the other." For millions of Americans, Obama triggers those feelings, but they don’t want to express them. He is calling for us to reach for our higher selves, and frankly, that stirs up hidden reactions of an unsavory kind… I recognize that psychological analysis of politics is usually not welcome by the public, but I believe such a perspective can be helpful here to understand Palin’s message. In her acceptance speech Gov. Palin sent a rousing call to those who want to celebrate their resistance to change and a higher vision…

Palin reinforces the overall message of the reactionary right, which has been in play since 1980, that social justice is liberal-radical, that minorities and immigrants, being different from "us" pure American types, can be ignored, that progressivism takes too much effort and globalism is a foreign threat. The radical right marches under the banners of "I’m all right, Jack," and "Why change? Everything’s OK as it is." The irony, of course, is that Gov. Palin is a woman and a reactionary at the same time. She can add mom to apple pie on her resume, while blithely reversing forty years of feminist progress. The irony is superficial; there are millions of women who stand on the side of conservatism, however obviously they are voting against their own good. The Republicans have won multiple national elections by raising shadow issues based on fear, rejection, hostility to change, and narrow-mindedness.

Obama’s call for higher ideals in politics can’t be seen in a vacuum. The shadow is real; it was bound to respond. Not just conservatives possess a shadow — we all do. So what comes next is a contest between the two forces of progress and inertia. Will the shadow win again, or has its furtive appeal become exhausted? No one can predict. The best thing about Gov. Palin is that she brought this conflict to light, which makes the upcoming debate honest. It would be a shame to elect another Reagan, whose smiling persona was a stalking horse for the reactionary forces that have brought us to the demoralized state we are in. We deserve to see what we are getting, without disguise.
    In Jungian psychology, the shadow or "shadow aspect" is a part of the unconscious mind consisting of repressed weaknesses, shortcomings, and instincts. It is one of the three most recognizable archetypes, the others being the anima and animus. "Everyone carries a shadow," Jung wrote, "and the less it is embodied in the individual’s conscious life, the blacker and denser it is." It may be one’s link to more primitive animal instincts, which are superseded during early childhood by the conscious mind…

    So, the shadow is prone to project: turning a personal inferiority into a perceived moral deficiency in someone else. Jung writes that if these projections are unrecognized "The projection-making factor (the Shadow archetype) then has a free hand and can realize its object–if it has one–or bring about some other situation characteristic of its power." These projections insulate and cripple individuals by forming an ever thicker fog of illusion between the ego and the real world.
Jung used the term "shadow" to describe "the dark side" of the unconscious – hatred, envy, prejudice, greed, lust – those instinctual aspects of the human psyche that we keep hidden in public life and often from ourselves. Chopra is right to point out that the Religious Right appeals to people who fit the description, "the less it is embodied in the individual’s conscious life, the blacker and denser it is." The dramatic example of the Obama Waffle Mix being sold at a Christian Values Voters Summit is exactly what he’s talking about – Blatant Racism and Hateful Mockery on parade as the Religious Right feeds on "the dark side" of repressed people under a cloak of piety…

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