1 Boring Old Man

The Palin Choice and the Reality of the Political Mind

… Election campaigns matter because who gets elected can change reality. But election campaigns are primarily about the realities of voters’ minds, which depend on how the candidates and the external realities are cognitively framed. They can be framed honestly or deceptively, effectively or clumsily. And they are always framed from the perspective of a worldview.

The Obama campaign has learned this. The Republicans have long known it, and the choice of Sarah Palin as their vice presidential candidate reflects their expert understanding of the political mind and political marketing. Democrats who simply belittle the Palin choice are courting disaster. It must be taken with the utmost seriousness.

The Democratic responses so far reflect external realities: she is inexperienced, knowing little or nothing about foreign policy or national issues; she is really an anti-feminist, wanting the government to enter women’s lives to block abortion, but not wanting the government to guarantee equal pay for equal work, or provide adequate child health coverage, or child care, or early childhood education; she shills for the oil and gas industry on drilling; she denies the scientific truths of global warming and evolution; she misuses her political authority; she opposes sex education and her daughter is pregnant; and, rather than being a maverick, she is on the whole a radical right-wing ideologue.

All true, so far as we can tell.

But such truths may nonetheless be largely irrelevant to this campaign. That is the lesson Democrats must learn. They must learn the reality of the political mind.

The Obama campaign has done this very well so far. The convention events and speeches were orchestrated both to cast light on external realities, traditional political themes, and to focus on values at once classically American and progressive: empathy, responsibility both for oneself and others, and aspiration to make things better both for oneself and the world. Obama did all this masterfully in his nomination speech, while replying to, and undercutting, the main Republican attacks.

But the Palin nomination changes the game. The initial response has been to try to keep the focus on external realities, the "issues," and differences on the issues. But the Palin nomination is not basically about external realities and what Democrats call "issues," but about the symbolic mechanisms of the political mind — the worldviews, frames, metaphors, cultural narratives, and stereotypes. The Republicans can’t win on realities. Her job is to speak the language of conservatism, activate the conservative view of the world, and use the advantages that conservatives have in dominating political discourse.

Our national political dialogue is fundamentally metaphorical, with family values at the center of our discourse. There is a reason why Obama and Biden spoke so much about the family, the nurturant family, with caring fathers and the family values that Obama put front and center in his Father’s day speech: empathy, responsibility and aspiration. Obama’s reference in the nomination speech to "The American Family" was hardly accidental, nor were the references to the Obama and Biden families as living and fulfilling the American Dream. Real nurturance requires strength and toughness, which Obama displayed in body language and voice in his responses to McCain. The strength of the Obama campaign has been the seamless marriage of reality and symbolic thought.

The Republican strength has been mostly symbolic. The McCain campaign is well aware of how Reagan and W won — running on character: values, communication, (apparent) authenticity, trust, and identity — not issues and policies. That is how campaigns work, and symbolism is central…

What is at stake in this election are our ideals and our view of the future, as well as current realities. The Palin choice brings both front and center. Democrats, being Democrats, will mostly talk about the realities nonstop without paying attention to the dimensions of values and symbolism. Democrats, in addition, need to call an extremist an extremist: to shine a light on the shared anti-democratic ideology of McCain and Palin, the same ideology shared by Bush and Cheney. They share values antithetical to our democracy. That needs to be said loud and clear, if not by the Obama campaign itself, then by the rest of us who share democratic American values.

Our job is to bring external realities together with the reality of the political mind. Don’t ignore the cognitive dimension. It is through cultural narratives, metaphors, and frames that we understand and express our ideals.

I’ll admit that both Lakoff and Westen are a little above me. But I sure get this point. Rove has McCain and Palin creating straw men that they’re going after by getting our juices flowing with new Talking Points just like Bush and Cheney did. Neither McCain nor Palin are competent. But they’re appealing to the "let’s kick some ass" side of things. They’re both good at that. They are anti-democracy, anti-freedom, anti-equality. Their rhetoric only works if there’s an enemy to denegrate and mock. I think Lakoff is saying that we can’t overlook that message any more. McCain’s campaign is calling the question. As long as we’re at it, let’s go after Limbaugh, O’Reilly, and their contributions to this kind of destructive hate-mongering. We’ve had eight long years of this. They’re going to destroy America as we know it if it goes on much longer…