{"id":46354,"date":"2014-05-19T22:34:48","date_gmt":"2014-05-20T02:34:48","guid":{"rendered":"http:\/\/1boringoldman.com\/?p=46354"},"modified":"2014-05-20T10:31:52","modified_gmt":"2014-05-20T14:31:52","slug":"46354","status":"publish","type":"post","link":"https:\/\/1boringoldman.com\/index.php\/2014\/05\/19\/46354\/","title":{"rendered":"feels that way…"},"content":{"rendered":"
Howard Brody has an interesting post based on his junk mail: <\/div>\n
\n
Are KOLs drying up? Praise be<\/a><\/div>\n
Hooked<\/font><\/strong><\/div>\n
by Howard Brody <\/div>\n
May 14, 2014<\/div>\n

<\/p>\n

Back in 2011 I heard from Cutting Edge Information<\/a> on the subject of key opinion leaders [KOLs]:<\/div>\n
http:\/\/brodyhooked.blogspot.com\/2011\/06\/keeping-kols-fat-and-sassy-these.html<\/a><\/div>\n
I figured that once I outed them on this blog, they would know better than to send me any more e-mails, but apparently they are still at it; the cold-call e-mail that’s reprinted below arrived this week. The content would seem to suggest that Pharma firms are having greater difficulties finding “Key opinion leader” physicians [aka shills] due to the increased transparency requirements of the pending Sunshine Act. If this is the case, then of course it is what I have been advocating for years. I read both the e-mail and the attached detailed brochure but could not find a figure as to the actual cost of this 179-page report, so you’ll have to contact Cutting Edge Information directly if you want to buy a copy. [I have a feeling there might be some sticker shock]…<\/p>\n
\n
He goes on to reproduce their email, brochure, and a link<\/a><\/em>.<\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n
The Cutting Edge Information<\/a> website is actually worth looking over. It’s filled with stuff like this:<\/div>\n